Top 5 Beauty Retail Apps Performance in Nigeria Q4 2023

In Q4 2023, the top beauty retail applications in Nigeria displayed diverse performance metrics, with notable trends in downloads and active user engagement.

Oriflame saw a fluctuating trend in weekly downloads, starting with 778 in early October and peaking at 4.3K by the end of the month. However, downloads settled to around 1K by the end of December. The active user base grew steadily from 367 in early October to a peak of 5.7K in mid-November, before slightly declining to approximately 4.7K by the end of December.

Amobeleza experienced a gradual increase in weekly downloads, starting with 13 in early November and reaching 513 in mid-December. Active users also grew from 39 in early November to a peak of 521 in mid-December, with a slight dip to 472 by the end of December.

Nykaa - Beauty Shopping App had consistent yet modest weekly downloads, fluctuating between 43 and 171 throughout the quarter. The active user base remained relatively stable, starting at 1.3K in late September and peaking at 1.6K in mid-October, before slightly decreasing to 1.4K by the end of December.

Korean Skincare EU showed a steady performance in weekly downloads, with numbers ranging from 60 to 155 over the quarter. Active users started at 517 in late September and increased steadily to 783 by the end of December, indicating a growing engagement.

FrimpsMan Cosmetics Shop had a more erratic download pattern, beginning with 187 in mid-October and dropping to single digits by December. The app did not show significant active user data during this period.

For more detailed insights and analytics on these trends, visit Sensor Tower.